It's that time of year again. The days are getting shorter, the air is getting cooler. The season is changing and so should your restaurant’s strategy for conducting business around the holidays.
Reports show that seasonal changes in particular have a major impact on business in the restaurant industry, and it's not all good either.
According to industry research, seasonal-related changes in the hospitality industry force many restaurant owners to increase marketing spend, boost marketing campaigns, cut back on stock and adjust staffing levels.
'Tis the Season
The holiday or Christmas season can be a major win or a major loss for restaurants, depending on how owners or managers approach the season and what tools they have in their favor to capitalize off of it.
Here are a few revenue-generating ways your restaurant can make more money this holiday season and the four things you'll need in order to do so.
1. First, Update or Upgrade Your Point of Sale System
If you're still working off of an old archaic point of sale system that's not cloud-based, chances are you won't have the bandwidth to adopt any of the strategies below. So for starters, make sure your point of sale system or POS is up to the holiday challenge.
The revolutions in point of sale just in the last year or two alone have streamlined business for hundreds of thousands of restaurants around the globe, so now's the time to take a good look at your POS and ask yourself these questions to make sure it's up to the task during the holidays.
2. Get a KDS (Kitchen Display System) to Streamline Your Back-of-House
The Christmas season means plenty of large parties or groups of 6 or more, and nothing helps tackle that better than a streamlined point of sale system with a KDS. With a KDS, or Kitchen Display System, you can save your restaurant and your staff time, stress and money, all whilst wowing your customers.
What is a KDS or Kitchen Display System?
"Epos Now's award-winning, interconnected system covers every area of a restaurant, from table booking to point of sale, order processing, course delivery and facilitating payment––all in one easy-to-use system that instantly communicates orders (and table status) from the front of the house to the back of the house. Food allergies and meal modifications are clearly highlighted and relayed to chefs, making it easier for patrons and staff to accurately alert kitchens of food limitations in real-time, resulting in less food sent back to the kitchen and less waste impacting revenue."
3. Get into the Spirit of the Season
Yes, it may sound cheesy but creating some holiday magic at your restaurant can have a major positive effect on your revenue. Here are a few ideas to get the customers (and profits) rolling in:
- Have a special holiday menu item or drink
- Make gifting fun: Offer customized gift cards or gift experiences at your restaurant and start promoting them early
- Advertise or create holiday office party and Christmas party packages
-Decide on your holiday offerings and hours early and start promoting them ASAP
4. Email Marketing or Loyalty Programs
As long as you’re attracting new customers to your restaurant this holiday season, you may as well make the most of these connections and work to engage and maintain a new customer base. With email marketing integrations available through some of the best point of sale software, marketing your restaurant with email campaigns throughout the holidays and beyond becomes easy. And with the ease of integrating loyalty programs for your restaurant or cafe, your customers will jump at the chance to stay connected to deals and perks at your establishment.
Contact Us Today
Make sure your restaurant business is less “Silent Night” and more “Merry and Bright” this holiday season. Learn how to attract more holiday customers and how to deliver the best service so they keep coming back all through the year. Contact us today for a free demo from our restaurant point of sale software and hardware experts.