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A Five-Step Plan for Reopening Your Hospitality Business


From today, states across Australia will see the partial reopening of pubs, cafes, and restaurants under strict social distancing measures. For complete guidelines please click here.


As part of “Step 1” of the government’s recovery plan, hospitality businesses in New South Wales, Queensland, Tasmania, and Canberra will be able to accommodate 10 guests at a time; and in Western Australia, which has seen the greatest relaxation of measures, up to 20 patrons will be welcome in bars and restaurants - provided they order food. No set date has been given for when hospitality businesses will be able to reopen in Victoria and Southern Australia - although, in the latter, cafes and restaurants will be able to accommodate alcohol-free outdoor dining for limited numbers of guests.

If you’re one of the many business owners who will be reopening their doors, consider our five-step guide to managing an effective reopening.

1) Tick off your social distancing checklist

Although most establishments will be limited to just 10 guests, it’s important to make sure that employees and parties alike are able to remain 1.5m apart. Before reopening, take time and adjust your floor plan accordingly. If you use an advanced table management system, any adjustments to your floor plan will be reflected in your POS system, making life easier for hosts and waiting staff.

In addition to creating a socially-distanced floor plan, you’ll also need to implement the following measures:

- Display clear signage detailing the measures you have in place
- Provide staff with protective equipment, like gloves and masks
- Ensure that all equipment and surfaces are frequently cleaned
- Manage entry points to ensure you’re complying with capacity restrictions
- Set up to take contactless payments

2) Offer online booking, and double-down on takeaway

Make table reservations as easy as possible for your customers no matter where they are. With reservation integrations like SimpleERB, you can manage online bookings through your website, straight into your POS system. Right now we’re offering a FREE 30 day trial on SimpleERB!

Another great idea is to open up incremental revenue streams by connecting popular takeaway and delivery services like Skip, Hey you and Uber Eats, to your POS.

3) Activate a simple yet effective marketing plan

Reopening your cafe, bar or restaurant is big news. Make sure you shout about it!

Here are a few simple marketing activities to help you prepare a marketing plan to invite your customers back to your venue:

- If you’ve integrated with a CRM service like MailChimp, use it to send an email to your customer database. Let them know when you plan to reopen, outline any offers you may be running, and what restrictions you’re setting in place.

- It’s also important to make the most of social media as you begin to reopen. Use your social channels to let the world know you’re back, and make sure someone is on hand to reply to comments and messages. If you have the budget, you could even look into running Facebook ads in your local area, announcing your return as well as any offers and promotions you’re running.

4) Get the right staffing levels

In most states, you’ll be limited to accommodating 10 guests at a time. It certainly won’t feel like business as usual at first, so you’ll have to think carefully about staffing levels.

The key will be striking a balance between having enough members of staff on-site to keep things running smoothly, and keeping profitable. Put together a skeleton crew that you think will be sufficient for handling 10 or 20 guests, and be sure to have staff members on call.

Meanwhile, make sure all returning staff have had sufficient training on social distancing measures and hygiene practices.

5) Manage your stock and refine your menu

If you’re opening after a long period of closure, a stocktake will more than likely be at the top of your priority list.

With a smart stock control system, you can track inventory right down to the ingredient level, ensuring that you have everything you need to reopen seamlessly. Be sure, too, to create automated stock alerts so you’re not sat with cashflow tied up in stock.

When operating with limited capacity, it makes sense to slim down your menu. You’ll likely be operating with fewer kitchen staff than usual, so make it easier for everyone with a smaller, more-manageable menu.

Using your Epos Now system, dig out your historical sales reports to identify your best-sellers and high-margin items, and revamp your menu to maximise profitability.

At Epos Now, we have over 100 Apps & Integrations designed to help your business thrive and grow. Take a look at our AppStore:

https://www.eposnow.com/au/appstore



AUTHOR

Epos Now

The 46th fastest growing company in the U.K., Epos Now is an award-winning POS company trusted by over 30,000 businesses in 109 countries worldwide.The mission of Epos Now is to provide affordable, robust and scalable POS solutions in a user-friendly platform that integrates seamlessly with hundreds of the world’s best third-party solutions, delivering next-level hospitality and retail management for small businesses.



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