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Partner Spotlight: Zapper


We recently spoke to our partner Zapper's CEO Gerry Hooper who told us about how and why the business was started, and why Epos Now was chosen as their EPOS partner. Gerry told us about his predictions for the future of mobile apps and shared some business advice for hospitality businesses. Read on to find out more about our latest partner.


Who:

Zapper is one of the largest and fastest growing mobile payment and marketing platforms for hospitality with over 800,000 downloads worldwide.

Where:

We are an international business spread across Europe, USA and Africa. The Zapper UK HQ is located in Welwyn Garden City, Hertfordshire.

What is your business about and how did you get started?

The Zapper app allows customers to pay bills faster, split the bill, tip, leave feedback and get rewarded. All in seconds.

Customers scan a Zapper QR Code with their smartphone, pay, and in the process provides valuable insights into their habits captured in the venues Zapper portal. These insights can be measured, collated and marketed by venues to effectively improve service and build loyalty.

Zapper was launched by entrepreneurial technology enthusiasts with an aim of simplifying and speeding up the payment process when dining out. Our solution is now successfully operating in over 8,000 hospitality businesses worldwide.

Partner Spotlight: Zapper

What are your core values and mission?

Our mission at Zapper is to deliver a seamless mobile payment system for faster payments and a powerful marketing platform for businesses to communicate to their customers. Our long term aim is ubiquity. To achieve this we must continue to provide a service that is simple to comprehend and does not disrupt the normal dining out experience.

Why did you choose to work with Epos Now?

At Zapper we are always improving our technology and expanding into new areas. Epos Now is an integral partner as we also both share a common goal of simplicity; to make consumers and businesses lives easier. We’re super excited about this partnership and look forward to growing together in this market and beyond.

Partner Spotlight: Zapper

What are your predictions for the future of mobile apps?

Any app that is going to drive strong uptake needs to solve an existing problem and provide significant value to the end user. Mobile apps such as Zapper are successful as they do more than just speed up the payment process, they are straightforward to use and generally enhance the customer experience.

Looking ahead, consumers will demand a simple and seamless mobile experience across all verticals. While mobile payment apps are still relatively new to hospitality, we are already seeing them expand into many other verticals such as retail, FMCG, grocery and forecourts.

Do you have any advice for businesses?

With the hospitality industry thriving, businesses face increased competition so they must develop a future-proof strategy to stay ahead.

Investing in mobile technology like Zapper is a win-win scenario. For consumers, it speeds up the pain point (payment) and rewards them with personalised offers and discounts.

For businesses, it allows them to gather valuable insights about their customers while giving them a simple yet important digital marketing channel to speak to them. Being able to tap into these insights easily and interact with their customers via their smartphones will give them a considerable edge.

- Gerry Hooper, CEO, Zapper UK

Find out more about our integration with Zapper here.



AUTHOR

Erin Heenan

Erin joined Epos Now in 2016 as an in-house content writer for the marketing department, making use of 10 years experience working in busy restaurants. An avid fan of shopping and eating out, she is committed to helping retail and hospitality SMEs get the most out of their businesses.



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