We’ve already covered how we’ve updated our own policies, yet for many business owners the focus is now on how to effectively market their services in the long-term.
By its very nature, GDPR is sure to have a significant impact on businesses of all sizes. It promises to radically alter the way in which personal data is managed and shared across the EU. It’s understandably a daunting prospect, particularly for businesses that rely on customer data to shape their marketing strategy. With that in mind, here are some ideas to help you continue marketing your services effectively now that the new regulations have been enforced.
Clarify your understanding
GDPR has been a hot topic since it was adopted in 2016, yet with so many changes in policy to consider, it’s easy to lose track of exactly what the regulations mean for your business. The first step towards ensuring your marketing strategy is fully compliant lies in making sure you fully understand what’s expected of your business. Reading up on key terms can go can long way in giving you peace of mind that you’ve made all of the necessary adjustments.
Centralise your data
GDPR promises to significantly change the way customer data is stored and accessed. Shifting this information into a centralised data warehouse not only gives you a clear overview of everything in one place, but ensures your customers can quickly and easily access their data at any given time.
Shift your focus
Regardless of GDPR, we’ve seen a significant shift towards more customer-centric marketing strategies in recent years, particularly from global heavyweights such as Amazon and Thomas Cook. The sheer level of competition that exists across industries means it’s no longer enough for businesses to shout the loudest. In order to be heard, they must offer their audience something of genuine value.
Content marketing may feel a little like old hat, yet it’s impossible to ignore its potential in light of recent policy changes. Generating a steady stream of quality content is one way to draw audiences to your website and engage them with your brand without the risk of compromising your compliance with legislation.
Consider the bigger picture
May 25th 2018 is a date that’s been permanently etched into the memories of business owners and marketing professionals across the EU, yet the impact of GDPR is only just beginning to be felt. The new regulations aren’t something that can be filed away for safekeeping, but should be playing a central role in the development of all future marketing materials.
The introduction of GDPR will have a long-term impact on businesses across the EU and its implications are impossible to ignore. Rather than lamenting the changes, the winners are likely to be those that use the opportunity to build more trusting relationships with customers.