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Improving customer retention levels with EPOS technologies

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Improving customer retention levels with EPOS technologies

It’s five times cheaper to retain an existing customer than it is to attract a new one. This alone highlights the value in building a loyal customer base that comes back time and again.

A good product and exceptional service all contribute to retaining customers, while there’s also the option of implementing loyalty and reward schemes to further incentivise repeat visits.

The best EPOS systems allow you to gather rich customer data with ease. This can then be used to better engage with your audience and encourage loyalty to your brand. Here are just a few ways your EPOS solution can be used to boost customer retention levels.

Loyalty and reward schemes

Research shows that 74% of UK consumers actively collect loyalty points. With that in mind, there’s real value in offering customers the chance to benefit from visiting your business time and again.

It’s a common myth that customer loyalty schemes are reserved for medium and large businesses. Epos Now’s Loyalty module means you can provide customers with branded loyalty cards in a similar vein to leading chains, all without stretching the limits of your budget. There’s also the option to integrate your system with leading third party loyalty platforms, including Loyalzoo and LoyaltyDog.

Digital loyalty schemes put your brand in your customers’ pocket. They can view how many points and rewards they have available directly from their device, negating the need to carry around additional loyalty cards.

Customer insight

One of the biggest benefits of electronic point of sale systems is their ability to effortlessly capture customer data, the likes of which can be used to understand more about your audience. From there, you’re in the position to make informed business decisions based on tangible data.

Epos Now’s built-in Customer Relationship Management (CRM) system automatically records customer data which can then be used to generate reports and further your understanding of customer behaviour.

Improving customer retention levels with EPOS technologies

Tailored marketing campaigns

Gathering valuable customer insight is the first step towards delivering tailored marketing materials that relate directly to their audience. Understanding more about an individual customer’s buying behaviour may encourage you to only show promotions and offers to them at certain times of the month, for example.

Third party app integrations from the likes of MailChimp afford you the ability to create targeted marketing lists. From there, you can mailshot deals and offers to specific sections of your customer base. The latest EPOS systems even allow you to send push notifications to customers, the likes of which will instantly appear on their mobile device.

First-class service

Above all else, retaining customers depends on delivering first-class service and a memorable in-house experience. Epos Now systems facilitate a quick and easy point of sale process, bringing the potential to cut queues, speed up transactions and offer customers an array of intelligent payment options. There’s even the choice to allocate tabs and brand credit to your most valued customers.

If you choose to email customers receipts through your EPOS system, you’re also in a great position to encourage feedback and reviews. Asking your audience to rate their in-experience gives you a direct insight into the strengths and weaknesses of your service. From there, it’s possible to make informed decisions that benefit customers and encourage them to come back time and again.

Building a base of loyal customers is vital to businesses of all sizes. Customers that visit time and time again are likely to be your most valuable and can make a significant contribution to the profitability of your business.

For more information on how EPOS systems can benefit customer retention levels, get in touch today.


Natalie Stubbs

Natalie joined Epos Now in May 2018, taking on the role of SEO & Content Marketing Executive. As well as a passion for content, she enjoys fashion and good food.

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