1. Never treat ambition as an inconvenience
Some people are natural born sellers. These people seem to come from a universe of expert salespeople, and it’s apparent that they’re extraordinarily gifted. The only problem is that they can sometimes feel imposing to leadership because it’s clear that they’ll be able to move up the ladder. Don’t tell them to turn it down a notch and remember that ambition is an asset to any business.
2. Nurture lifelong learners
Continuously training your employees helps them be better salespeople. Some underperformers can become top performers if they’re receiving the right guidance, which means the people at the top of the ranks have the potential to be even better. Always educate your employees on new products and refresh their training frequently. They’ll soon be able to list all the benefits of a particular product without hesitating.
3. Help them achieve their goals
Developing a healthy professional relationship with your all-star retail employees will help you learn their goals and ambitions. Do they want to work in management for the company some day? Are they seeking a specialty position? Let them know you’re willing to help them get what they want if their performance continues to be impressive and they’ve demonstrated that they’re worth a promotion.
4. Give them more than just money
It takes more than a paycheck to make staff truly happy. Employees appreciate special perks and wellness programs that will help them take care of themselves. Anything that may lead to a better work-life balance or a reduction of stress in the workplace is beneficial and can help staff to enjoy coming to work.
5. Let them teach you
Your all-star employees are likely to have a few tricks up their sleeves. Their experience in their position has given them practical, functional knowledge that allows them to effortlessly perform their job duties. Their methods may be better than the methods you’re currently encouraging, so let them guide you on the best way to maintain the ship while you’re sailing it. They’ll feel like a more important part of the business, and it shows them how much you value them.
6. Create a celebratory work environment
When you’ve had an amazing sales week, put on some music when the shop closes. Let everyone hang out, nibble on some snacks, and blow off steam. Show them that you appreciate their tireless efforts to be the very best. Recognize their accomplishments and celebrate their successes. It makes all the hard work worthwhile when great leaders clearly demonstrate their appreciation.
7. Empower them to make the right decisions
Most retail employees will be familiar with managing difficult customers. These people may be unpleasant to deal with, but they come with the territory. When you’re the manager in this situation, back up the employee and find a way to resolve the problem together. Validate them, and don’t let anyone badmouth or berate them over something as materially insignificant as an item being out of stock or a return past its acceptable date.
All-star employees are equally as important as all-star customers. Without them, your retail business won’t be able to succeed. It’s worth going the extra mile to keep your sales leaders happy.
Rachel is a Senior Content Manager at Populationof, an online resource with information about demographic statistics of world population.