The findings are part of a new study published by payments provider Worldpay ahead of the 2018 World Cup.
The study also revealed where in the country you can expect to find Britain’s highest proportion of half-time drinkers. Bournemouth topped the league with an average 500% increase in takings when England are playing, followed by Bristol (288.9%) and London (232.1%).
The news comes following the prediction from The British Beer and Pub Association (BBPA) that England fans will drink an additional 14 million pints during the tournament’s group stages, compared with the same period in a non-World Cup year.
Increased pints are expected to bring as much as £42 million in extra revenue to the UK economy - great news for pubs and bars across the country. And with England set to make their World Cup debut in a game against Tunisia on June 18th, there’s limited time remaining for venues to prepare ahead of kick-off.
While pub-going sports fans bring plenty of potential for additional revenue, it's crucial that pub owners have a system in place to support increased sales. Upgrading your POS system is one of the most effective ways to streamline service, cutting queues and improving the customer experience in turn.