The news comes following reports that pubs in the UK can expect to bring in an additional £42 million during the group stages alone.
Business owners partly have this year’s fixtures to thank, with many of the biggest games scheduled for evenings and weekends.
We’ve already discussed how pubs and bars can adequately prepare for each match, from maximising space inside the venue to managing queues and maintaining stock levels during particularly busy periods. Yet figures suggest that it isn’t just the hospitality industry that stands to benefit from an increase in revenue.
Supermarket giant Tesco recently published their own sales predictions for the four-week long tournament. Perhaps predictably, food and drink came out on top, with beer sales expected to exceed 140 million cans and bottles. More than 2 million pizzas are predicted to be flying off the shelves, alongside 60 million bags of crisps and snacks - equating to 26 packets per second.
“For the next month there will be a real party atmosphere across the country”, explains Tesco Beer, Wines and Spirits Category Director Rob Cooke. “We’re already seeing rising demand for drink and typical party foods… and have ordered in extra supplies to make sure Britain doesn’t run dry.”
Such impressive sales figures have the potential to trickle down to smaller businesses too, with local convenience stores and off-licences proving a popular choice for customers wanting to top up on drinks and snacks during the game.
Outside of food and beverages, patriotic merchandise is proving particularly popular again this year. Nearly 20,000 flags and 10,000 car hanging flags are expected to be sold at Tesco stores throughout the country, alongside 75,000 large screen TVs. Elsewhere, it’s predicted that one in 10 fans will purchase a new football shirt if England make it to July 15th’s final.
Statistics like these go to show that it isn’t just pub and bar venues that stand to cash-in during the World Cup. With fewer England fans expected to make the trip to host nation Russia than in previous tournaments, it’s expected that an increased number of us will be watching the big matches from the comfort of our own homes. For retailers of all sizes, this brings great potential to profit from those wanting to stock up on refreshments and merchandise ahead of key games.