If you're looking to embrace the new normal and gear up for big sales around the 4th of July, it’s important to adjust your strategy to be in line with the changes the pandemic has brought. Here are some tips to make this July 4th a successful one for your business - no matter what you're up against.
Understand the social distancing rules for your area
To work out the right approach for the upcoming Independence Day weekend, you first need to know exactly what you are, and aren’t, allowed to do.
Depending on your location, there may be restrictions on the numbers allowed in your store and the activities and events that can continue. Many places now require your customers to wear masks. Some regulations may even have an impact on the public facilities that are open.
These are the types of things you will need to have a full understanding of before you can effectively plan your 4th of July campaigns. So it’s best to visit your state or city’s website and work out exactly what you can and can’t do.
Stock up on the essentials
Even though celebrations may look a little different this year, as the usual gatherings, cookouts, and parades could be canceled, most consumers will still celebrate while navigating the restrictions. These celebrations may just become smaller, at-home backyard BBQs or small gatherings in open public places.
This is what you will need to keep in mind in the lead up to the day. If you are a food and beverage retailer, be sure to stock up on burgers, hot dogs, and other staples needed for BBQs and picnics. Also, keep in mind there will be an increase in at-home celebrations, so sales of American themed decorations and apparel could grow.
Make an impact with 4th of July Discounts
Generally, many businesses will run sales and promotions for the 4th of July holiday. Why? Because it works! And what better way to get your customers to engage with your business than by offering a sale. Whether running a sale on 4th of July themed products or not, simply having a promotion during the holiday period is good enough. This is also a great way to boost online sales if your physical store is heavily impacted by the restrictions.
Hand out Free Stuff
Get into the spirit and give away tons of free themed merch for customers who come and shop at your store. Load up on patriotic swag like red, white, and blue jewelry, glow sticks, temporary tattoos, hats, and small flags. Hand them out to those that either buy from an exclusive selection or spend a certain amount at your venue. You could even offer these items completely free in exchange for the potential customers' email addresses. Overall, it is a great way to grow your email list and collect leads to advertise future promotions.
Commit to the Theme
Independence Day is a great excuse to celebrate patriotism and connect with customers on a more personal level. Even small gestures like decorating your store with stars and stripes or offering special July Fourth discounts can go far in enticing new and existing customers through your door.
While it’s important to get into the spirit of the holiday, dressing your store from top to bottom in costly decorations is easier said than done for many small retailers. Luckily, there are some cost-effective ways to make use of the stock you already have. Something as simple as rearranging shelves and window displays to fit with a red, white, and blue theme or moving all American made products to the forefront of your store can be an effective way to demonstrate your patriotic side.
Email out your Offerings
Once you have your plan finalized, it’s time to let your customers know. Use your social channels to let the world know your offerings, and make sure someone is available to reply to comments and messages. If you have the budget, you could even look into running Facebook ads in your local area to announce your sales.
If you’ve integrated with an email marketing service like MailChimp, use it to send an email to your customer database. Let them know your plan, outline any offers you may be running, and inform them of what restrictions you’re setting in place.
Even though the Fourth of July may look a little different this year compared to previous years, it doesn’t mean you have to miss out on the sales generated from this historic American holiday. Plan your approach and get creative.