Competition at this time of year is understandably rife. With big names utilising big-budget marketing campaigns, it can be difficult for smaller retailers to make their mark and win the custom of Independence Day shoppers. With that in mind, here’s just a few ideas to help you maximize sales ahead of the holiday.
Commit to the theme
Independence Day is a great excuse to celebrate patriotism and connect with customers on a more personal level. Even small gestures like decorating your store with stars and stripes or offering special July Fourth discounts can go far in enticing new and existing customers through your door and away from competitors.
While it’s important to get into the spirit of the holiday, dressing your store from top to bottom in costly decorations is easier said than done for many small retailers. Luckily, there are some cost-effective ways to make use of the stock you already have. Something as simple as rearranging shelves and window displays to fit with a red, white and blue theme can be effective in demonstrating your patriotic side at no extra cost to your business.
Prioritise what sells
July Fourth rolls around once a year, so there’s plenty of data already out there that shows which products prove consistently popular. Taking the time to look back at your own sales figures from the same period last year should give you a steer when it comes to stock management, reducing the risk of over-ordering on unpopular items or disappointing customers by running low on firm favourites.
Once you have a view of what’s popular, the latest EPOS solutions are well-equipped to take care of the rest. Our systems are able to track stock data in real-time, alerting you when numbers are running low without the need for manual stocktakes. Simply re-order the products you need and postpone the delivery of those that you don’t.
Host an outdoor event
Americans spent in excess of $7.1 billion on food for last year’s celebration, with outdoor barbecues and picnics proving a consistently popular way to mark the holiday. Hosting a themed outdoor event is a great way to get people interested in your business and stand out amongst a sea of competitors.
While events such as these require some initial investment, they can be hugely effective in showing customers that you’re willing to go above and beyond to deliver a memorable retail experience. After all, generating a positive first impression is the best way to incentivize repeat custom over the holiday and beyond.
Celebrate small business independence
Independence Day is all about embracing freedom. As a small business owner, your story relates directly to the core meaning of the holiday. The Fourth of July is a great excuse to celebrate your own independence and highlight exactly what it is that makes your business unique.
Another way to celebrate small and local businesses is to team up and collaborate with others in your area. There are 28 million small businesses currently operating within the US, and reaching out to those nearby can be hugely beneficial if you want to celebrate the independence attributed to small businesses this July Fourth.
With just two weeks to go, retailers of all sizes should be thinking about how best to position their marketing strategy ahead of the holiday. A willingness to fully enter into the spirit of the occasion is required if small businesses hope to profit in the same way as corporate competitors.