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How to Sell More This Holiday Season


How can you bring more shoppers into your store this season to capitalize off of the holiday magic?


These days it's getting harder and harder for brick and mortar retail stores to compete with giants like Amazon. But not all is lost, especially during the magic of the holidays.

You have to admit, the allure of the holiday season is felt much more in the aisles of a retail store than behind a computer or mobile phone screen clicking buttons. But often, the need for convenience and urgency gets in the way of Christmas shopping at brick and mortar stores during the holidays.

So how can you bring more shoppers into your store this season to capitalize off of the holiday magic?

Here are four ways to maximize foot traffic at your retail store this holiday season.

1. Host In-Store Demos

What better way to get give your holiday-hungry customers a taste of the season than with a holiday-themed in-store demo of some kind to get customers and purchases rolling in.

Own a store that sells kitchen items? Host a holiday cooking demo and hand out free samples. Choose recipes that feature a top-level product you sell, like a holiday Instant Pot recipe or recipes that use a certain tool or product with a large profit margin that you sell.

Own a pet store? Host a DIY holiday pet photo session. All it takes is a few holiday decorations and a smart phone (and maybe a budding photographer) to stage some pictures and let your customers bring their pets in for a free photo op. Use this as an excuse to get pet lovers around things they can't resist: more pet-related things that you already sell!

You can even charge money for an in-store demo if you do one that has a take-home keepsake that can double as a gift. Or get into the spirit of the season and associate your event with charity or volunteering.

2. Run Promotions

One obvious but effective tactic to get more holiday shoppers spending money in your retail store is to host a promotion or sale of some kind.

Just make sure you have a good point of sale system in place so that you can track your profits and run the right kind of money-making promotions that will be worth you (and your customers) while.

3. Establish an Email and Social Presence

Attract both early and last-minute holiday shoppers to your store by engaging your customer base on email and social media.

The only way to get the word out about holiday happenings like in-store demos and promotions is to utilize your email list and social media outlets to engage customers and target new ones. And it's never too late or too early to get cracking on some content that will remind customers that you're ringing in the holiday season with some great reasons to stop by your store.

4. Make Holiday Shopping Easier

Around the holidays, customers like when you take the pressure off. Sure you can serve some mulled wine or hot cider to ease the shopping experience, but here are a couple of ways you can entice customers to buy things they may otherwise pass on because it just makes their shopping that much easier:

Create a Holiday Gift Guide Featuring An Array of Your Products

Holiday gift guides are a fun way to help customers out with their Christmas or holiday shopping. And what better way to advertise the items in your store than to suggest their purchase through a fun and practical gift-giving guide. This can be used in-store and also online to help bring in more customers.

Offer Gift Wrapping

A beautifully wrapped gift makes a difference and if you offer gift wrapping at your store, you may be more likely to attract holiday shoppers.

Contact Epos Now to Get a Free Point of Sale Demo for Your Retail Store

Don’t let the holiday season get away from you this year, as a retail store, now is your time to shine. To get all the right tools in place, contact us today for a free point of sale demo.



AUTHOR

Epos Now

The 46th fastest growing company in the U.K., Epos Now is an award-winning POS company trusted by over 30,000 businesses in 109 countries worldwide.The mission of Epos Now is to provide affordable, robust and scalable POS solutions in a user-friendly platform that integrates seamlessly with hundreds of the world’s best third-party solutions, delivering next-level hospitality and retail management for small businesses.



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